Sol de Janeiro built out a strategy that focused on generating demand to improve account performance. It implemented full-funnel skippable and non-skippable awareness and consideration YouTube campaigns, Video action on tROAS, Discovery ads with micro-conversions as a consideration tactic, and broad match expansion.

Sol de Janeiro worked with Good Moose to optimize its Video and Discovery campaign launch, pairing high-quality audience signals with relevant creative.By investing in more mid- to upper-funnel tactics, Sol de Janeiro saw consistent results over an extended time period. The beauty company saw a 137% increase year-over-year in brand search demand from funnel-filling tactics, and also overachieved its initial digital revenue growth goals by 1.4X.