Sol De Janeiro

In celebration of their 10 year anniversary, Sol De Janeiro set out to make a bold statement, one that would honor their growth, success and amplify brand awareness on a global scale. They wanted something disruptive, memorable, and rooted in both physical and digital impact.

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Good Moose developed a high impact out-of-home campaign with a built-in digital strategy to extend reach and drive engagement. At the center of the activation was a takeover of The Sphere in Las Vegas. one of the most innovative and attention grabbing OOH platforms globally. As the first body care brand to appear on The Sphere, the campaign delivered an immersive in-person experience amplified through social sharing, digital buzz, and paid media, ultimately reaching millions both in Vegas and online.

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