Increasing brand awareness and consideration among sustainability-focused consumers.
thredUP, one of the world's largest resale platforms, recently listed on the Long-Term Stock Exchange, a stock exchange that champions long-term focused companies to their key audiences in order to drive bottom- line outcomes.
A full funnel YouTube strategy (VAC + VRC) was employed to accomplish the objectives. VAC strategy focused on low funnel audiences such as custom intent segments, and leveraged both horizontal and vertical videos to maximize sales at the most efficient CPA. VRC targeted higher funnel audiences, such as Affinity & In-Market segments that were highly engaged with the core category.
Absolute Brand Lift
Increase in traffic from New Users
Increase in purchases from new users v. benchmark
