How Good Moose Optimized Paid Search for Mercado Shops

During Cyber Week marked by higher media competition, increased competition, and more price sensitive consumers, Facetheory and Good Moose aligned on a profitability-first growth strategy. By strategically scaling brand awareness traffic ahead of the peak period and pairing it with prospecting led ASC execution, performance exceeded revenue projections while reducing CPA by 24% year over year and delivering nearly a 4× improvement in Cyber Week efficiency - creating the conditions for CRM to convert demand at scale and push the business beyond revenue targets.. This disciplined, profitability-first approach demonstrates how efficiency-led paid media execution can support profitable scale even in the most competitive trading moments.