BRAND AWARENESS CASE STUDY

Sol De Janeiro

Expanding to international markets through brand awareness

Services

Media Management
Analytics & Reporting
Attribution Strategy
Creative Services
Forecasting & Planning

Markets

Europe

Expanding Sol De Janeiro's reach and awareness in France

reach and awareness

Leveraging strategically placed OOH near key Sephora locations in Paris and Lille, complemented by nationwide paid social and video campaigns, we effectively engaged consumers and successfully drove traffic to Sephora in France, both online and in-store, helping Sol De Janeiro thoughtfully scale and establish a strong presence in this new market.

64MM

Impressions

+50%

Sales lift in France Sephora

201K

Click from Digital Media (Meta, TikTok, and YouTube)

"Partnering with Good Moose in 2021 was a game-changer for us. Throughout the last 4 years, they’ve helped us navigate massive growth challenges while providing support across all aspects of our expansion. They worked closely with our team to expand our media efforts through channel and creative diversification that fueled our funnel. Their expertise and dedication have been instrumental to our success over time."

Tamera Ferro | CMO
Sol de Janeiro

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Sol De Janeiro

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