Good Moose
Platforms · Retention

Email & SMS

Lifecycle programs across Klaviyo, Attentive, and friends that turn buyers into fans.

Retention is where great brands actually make money. Email and SMS should feel like the brand voice landing in the inbox at the right moment — not a batch-and-blast.

We build the flows, the calendar, and the testing rhythm to lift repeat rate and LTV without burning the list.

How we work on Email & SMS

  • Flow architecture and audits
  • Campaign calendars and copy
  • A/B testing and deliverability

Our approach

Audit

Every flow, segment, and deliverability signal reviewed before we recommend a single change.

Build

Modular flows and a monthly campaign calendar that ships without becoming a copy factory.

Optimize

Testing on subject lines, sends, and offers — with clear read-outs on revenue per recipient.

Outcomes

  • Higher revenue per email/SMS send
  • Improved repeat purchase rate
  • A retention program the brand team is proud of
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